Welcome to The Craft.
We’re a mission-driven strategic business and marketing consultancy.
We work with B2B clients who want a different way to solve their business, sales and marketing challenges through competitive positioning; without compromise, at speed and with precision.
Our goal is to help you, at every point possible, to get ahead of your competition.
Ultimately, at The Craft, we aim to help you market and sell better; increase the number and size of deals, sell a wider portfolio, crack new markets – and increase your wins against competitors and even increase your market value.
Enabling the business leadership to engage investors, shareholders, analysts and their own teams with their compelling strategic visions.
Enabling the marketing and sales teams to be joined together better from the very start with definitive differentiation developed from the customer-perspective at all points.
Enabling the sales and marketing organization at an operational level to better understand how to take buyers on an engaging experience.
We see businesses that have successfully created a differentiated competitive position have grown at or above their industry average – we want to help you secure that position.
We exist to solve complex problems, applying critical thinking built around the challenges our clients commonly must overcome to get the growth they need.
Markets and buyers’ needs are constantly and rapidly evolving
Standing still isn’t a long-term option; businesses need to be relevant to what buyers want.
We want to define how your offering and portfolio fits the market and buyers challenges better than your competitors.
Buyers increasingly form opinions before ever engaging with you
Stats show over 68% of buying happens anonymously before any form of buyer engagement begins.
We want to help you to ensure that buyers see you as highly relevant upfront and that interest converts at speed.
Navigating decision-making groups is becoming more complex
A higher number of people from different roles are influencing supplier and purchase decisions.
We want to ensure they understand what you offer and that it directly answers their individual challenges.