Shaping the right answers to get to market rapidly requires a specialist team and approach – an intervention to keep you on course to achieve your goals.
For businesses who need to get the right results – at speed – our approach brings the leadership together to focus on the most critical information from a different perspective.
Applying a rapid & robust process
Our clients need answers now, not in 6-8 months’ time and they need them to be actionable. We work on a 6–8-week timeframe getting to depth but working on a principle of 90% is good enough to go – saving months and $ but arriving at the outcome faster.
Working with the senior leadership
There’s no point second guessing; we work directly with the senior teams. We bring together small groups to enable direct conversations from the business, sales, technical and marketing leads. We bring the facts and their implications to the table for fast, right-first-time decision-making.
Creating a workable foundation
Call it a master plan, call it a blueprint but we call it ‘The Positioning Framework’. It’s like your architectural plans that everyone can easily understand, digest and use. It defines precisely what you want to say in a different way to the market from the customer perspective, in their language.
Getting to delivery fast
Everything is focused on getting to execution. Enabling our clients to execute for themselves, through their business leadership, sales teams and through the wide range of marketing activities delivered via themselves and through their partners and other agencies – as one and with one strong and consistent voice.