The big question - why is The Craft relevant, that’s what we’d help our own clients answer, so it’s only right we do that for ourselves. Upfront, we believe our clients, more than ever before, must position and communicate with complete clarity; what you do, what you offer, what you…

According to many we’re seeing a time where B2B marketing is broken and needs to evolve. The traditional buyer journey is broken, marketing ROI is hard to show and Lead Gen and Demand Gen that many have built their approach around is costly, complex and the returns aren’t cutting it.…

You could call this The Craft2.0. So a nod to our heritage is needed and this is it.  The Craft was born from the thinking of Mark Wiseman-Smith and Nat Sones in equal measure. We worked at The Marketing Practice back in 2008 and then came back together at Marketing…