Your offer just isn’t cutting through the noise. But it’s not the fault of the noise. In fact you're creating some of the problem. And it's fixable. Carry on as you are, and you may not know it but you won't win as often as you should. We see business…

Call it messaging, call it storytelling, call it standing out, call it cutting through the noise, call it creating trust. We simply call it THE CRAFT. Why am I saying that. Because I'm loving seeing ads and articles outlining it's really important to 'craft' customer relevant messaging and use 'the…

Congratulations Liv-ex, achieving an increase in well defined and sales supported MQLs by 75% in one month through the new site going went live recently. Now that’s a win in anyone's' book right! But how's it been done in these though times to get quality MQLs....One part of the mix, is…

The big question - why is The Craft relevant, that’s what we’d help our own clients answer, so it’s only right we do that for ourselves. Upfront, we believe our clients, more than ever before, must position and communicate with complete clarity; what you do, what you offer, what you…

According to many we’re seeing a time where B2B marketing is broken and needs to evolve. The traditional buyer journey is broken, marketing ROI is hard to show and Lead Gen and Demand Gen that many have built their approach around is costly, complex and the returns aren’t cutting it.…

You could call this The Craft2.0. So a nod to our heritage is needed and this is it.  The Craft was born from the thinking of Mark Wiseman-Smith and Nat Sones in equal measure. We worked at The Marketing Practice back in 2008 and then came back together at Marketing…