Congratulations Liv-ex, achieving an increase in well defined and sales supported MQLs by 75% in one month through the new site going went live recently. Now that’s a win in anyone’s’ book right! But how’s it been done in these though times to get quality MQLs….

One part of the mix, is we’ve been delighted to support the leadership team at Liv-ex and work closely with the amazing Marianne Marfleet, the Head of Marketing, to evolve the business positioning & messaging that they’ve now brought to life.

We’re positioning and messaging specialists, that means we re-engineer how a business is able to talk about itself to the market – in this case evolving the category, bringing in insight and data-driven capabilities to the front of their positioning – and better structuring how to talk about how Liv-ex benefits its users and why there is no competitor better than they are.

Being more precise about how you let buyers understand you, delivers real results, it’s that simple. What’s most impressive is how Liv-ex has embraced the work, activated it and now rightly for their efforts across the board are seeing results.

And kind words from Marianne that warms our hearts ‘The Craft did exactly what they said they would. Helping us to think as a business, sales and marketing team how to best evolve what we say in a customer-first way and consistently across all our activities. Great work and great collaboration’.

And from The Craft to Liv-ex – ‘Good luck team and thanks for letting us be part of your adventure.’

And well done Marc French, for smashing it out the park once again. Nice work.