We work with all kinds of B2B technology, engineering and industrial businesses
We help technology businesses position their solutions and services to all the main industries and sectors.
We work with engineering and industrial type businesses where they need to evolve their traditional products and portfolios to embrace new technology and digital capabilities in energy and digital healthcare markets.
What we do is complementary, an intervention, building on what you have but evolving and honing it for wider and long-term use by you, your agencies and partners.
Our services and capabilities currently include:
Competitive Positioning
Enabling the business to achieve greater revenue
Engineering a truly differentiated position in the marketplace to inspire a new kind of value-led buyer conversation.
- Business Positioning
- Portfolio Positioning
- Product/Solution Positioning
- Industry Positioning
- Account Positioning
- Pursuit & Deal Positioning
Marketing
Enablement
Enabling marketing to create better sales opportunities.
Developing stand-out messaging for use across all campaigns and content to generate awareness, get on shortlists and engage buyers on their journey.
- Foundational Messaging
- Content Planning
- Hero Content Development
- Account Based Marketing
Sales
Enablement
Enabling sales to shape bigger deals
Building the core tools that enable sales to onboard new messaging and assets that will engage senior buying teams.
- Sales Battlecards
- Sales Playbooks
- Sales Blotters
- How to Sell Decks
- C&D Level Presentations
- Visualisations
- Video/Animations