We work with all kinds of B2B technology, engineering and industrial businesses
We help technology businesses position their solutions and services to all the main industries and sectors.
We work with engineering and industrial type businesses where they need to evolve their traditional products and portfolios to embrace new technology and digital capabilities in energy and digital healthcare markets.
What we do is complementary, an intervention, building on what you have but evolving and honing it for wider and long-term use by you, your agencies and partners.
Our services and capabilities currently include:
Competitive Positioning
Engineering a truly differentiated position in the marketplace to inspire a new kind of value-led buyer conversation.
- Business Positioning
- Portfolio Positioning
- Product/Solution Positioning
- Industry Positioning
- Pursuit & Deal Positioning
Sales
Enablement
Building the core sales tools that enable sales to self-educate and have the best-selling tools to hand.
Sales education
- Sales Battlecards
- Sales Playbooks
- Sales Blotters
- How to Sell Decks
Customer-facing sales tools
- C/D level presentations
- Infographics/Visualisations
- Videos/Animations
Marketing
Enablement
Developing rapid and executable smart brand and campaign level creative, comms and content
- Messaging Strategy
- Creative Strategy
- Content Strategy
- Hero Content Development
Go-to-Market Optimization
Defining high value actions to enable clients to get into market faster with a new differentiation.
- Identifying Sales & Marketing Alignment Improvements
- Identifying Prospect & Buyer Experience Improvements